Branding guideline

Branding guideline

Developing a Comprehensive Branding Guideline that Enhanced Team Cohesion and Strengthened Our Club's Identity

Developing a Comprehensive Branding Guideline that Enhanced Team Cohesion and Strengthened Our Club's Identity

I created a comprehensive branding identity for our club by developing clear branding guidelines that defined our visual and messaging standards. This process involved researching our audience and analyzing our previous branding efforts. I designed key elements, such as colours, fonts, and refined the logo, ensuring that the new identity resonated with our community. By establishing a cohesive brand identity, I enhanced our visibility and strengthened our club's presence, making it easier for members and potential participants to connect with our mission and values.

I created a comprehensive branding identity for our club by developing clear branding guidelines that defined our visual and messaging standards. This process involved researching our audience and analyzing our previous branding efforts. I designed key elements, such as colours, fonts, and refined the logo, ensuring that the new identity resonated with our community. By establishing a cohesive brand identity, I enhanced our visibility and strengthened our club's presence, making it easier for members and potential participants to connect with our mission and values.

Gallery

Gallery

My design process for digital graphics

My design process for digital graphics

My design process for these projects emphasizes organization while allowing for creative exploration, which is crucial in the fast-paced world of graphic design. This structured approach was one of the key reasons I joined the club, as one of its core values is to embrace creativity and openness to new concepts.


I start by seeking inspiration and compiling it into a cohesive mood board, ensuring that my vision aligns with the project goals and target audience. This step not only helps me define the aesthetic direction but also demonstrates my ability to conduct thorough research—an essential skill in effective design.


Next, I quickly sketch initial ideas, selecting the most promising concept to recreate digitally using industry-standard design software. I prioritize iteration, refining the design through multiple rounds to achieve a polished final product, all while maintaining a strong focus on meeting tight deadlines. Additionally, I actively seek feedback from peers, recognizing that diverse perspectives can uncover new insights and enhance the quality of my work.


By combining structured creativity with collaboration, I consistently deliver designs that are not only visually compelling but also strategically aligned with client objectives, even under pressure. This approach positions me as a thoughtful and innovative designer, ready to contribute to any project.

My design process for these projects emphasizes organization while allowing for creative exploration, which is crucial in the fast-paced world of graphic design. This structured approach was one of the key reasons I joined the club, as one of its core values is to embrace creativity and openness to new concepts.


I start by seeking inspiration and compiling it into a cohesive mood board, ensuring that my vision aligns with the project goals and target audience. This step not only helps me define the aesthetic direction but also demonstrates my ability to conduct thorough research—an essential skill in effective design.


Next, I quickly sketch initial ideas, selecting the most promising concept to recreate digitally using industry-standard design software. I prioritize iteration, refining the design through multiple rounds to achieve a polished final product, all while maintaining a strong focus on meeting tight deadlines. Additionally, I actively seek feedback from peers, recognizing that diverse perspectives can uncover new insights and enhance the quality of my work.


By combining structured creativity with collaboration, I consistently deliver designs that are not only visually compelling but also strategically aligned with client objectives, even under pressure. This approach positions me as a thoughtful and innovative designer, ready to contribute to any project.

Reflection

Transforming Design Practices and Enhancing Organizational Structure: My Journey in the Club

During my time in the club, I got to experiment a lot with my designs and learn how to not be intimidated by a blank canvas. I refined my design process and learned how to manage the marketing and design side of an organization. My biggest takeaways from this experience was that it enhanced my design skills and improved my time management. This club initially lacked organization in the design department so when I joined one of the first things I did was create a more defined brand and plan to tackle design projects through the term. I created the branding guideline, re-created the logo, and made a posting schedule to enhance communication within the team for myself and for any newcomers on the team that would takeover me once I was done the term. Overall, this was an excellent learning experience.

Design, Marketing, Branding, Social Media Content Creation

Design, Marketing, Branding, Social Media Content Creation

Head of Graphics & Social

Head of Graphics & Social

@ Jam Network

@ Jam Network

Revitalizing Brand Identity & Driving Engagement Through Strategic Design and Social Media Management

Revitalizing Brand Identity & Driving Engagement Through Strategic Design and Social Media Management