Driving Engagement Through Strategic Design, Team Collaboration, and Seamless Digital Management
Marketing Coordinator
@ University of Waterloo Math Department
Design, Marketing, Branding, Website Design and Migration, Social Media Management, Copywriting
Contributions in Print
As a Marketing Coordinator at the University of Waterloo, I had the opportunity to create impactful content, including writing an article that highlighted the study abroad experiences of math students.
Writing
To create this article, I began by conducting thorough research on existing narratives about study abroad experiences, identifying key themes and relevant topics that would resonate with our audience. I then developed a structured outline to effectively present the information, focusing on showcasing positive student experiences to promote the study abroad program and align with our marketing goals.
Recognizing the importance of collaboration, I worked closely with my supervisor, Melodie, to refine the structure and clarify key points. This not only ensured the article was engaging but also aligned with the university's messaging strategy. I designed a targeted survey for selected students, gathering valuable insights about their journeys, which allowed me to incorporate authentic voices and perspectives into the narrative.
As I crafted the article, I emphasized the significance of cultural immersion in enhancing math education, directly linking this theme to our broader objectives of attracting prospective students.
Through this process, I not only honed my writing and analytical skills but also deepened my understanding of how to create content that supports organizational goals. This experience reinforced my appreciation for collaboration and the impact of diverse perspectives in producing compelling narratives that inform and inspire our audience.
From Concept to Creation
I had the chance to develop a dynamic campaign that highlighted the groundbreaking research of mathematicians at the University of Waterloo, bringing their work to life through cohesive branding and compelling visuals.
Graphics & Branding
During my time as Marketing Coordinator for the Math Department at the University of Waterloo, I contributed to the development of an innovative project aimed at showcasing the research conducted by our mathematicians. Working closely with my team lead, John, I participated in brainstorming sessions to generate ideas and present our concepts to the team, ensuring alignment with our strategic goals.
I focused on crafting a cohesive brand identity and compelling visuals that would effectively communicate the significance of our researchers’ work. As my tenure was coming to an end, I accelerated my efforts to ensure the project was positioned for a successful launch.
It was rewarding to see the campaign come to fruition, knowing that my contributions helped establish a foundation for promoting the achievements of our mathematicians. This experience enhanced my skills in branding and project management while highlighting the importance of collaboration and strategic storytelling in driving engagement and awareness.
Some original mock-ups I created to pitch the idea:
Gallery
Some graphics I created during my time working at the University of Waterloo Math Department:
